Cultivating creative collaborations with unique Japanese brands, designers and artisans.
WHO IS TSUDOU?
Tsudou つどう brokers and facilitates creative collaborations between Japanese and global brands, designers and artisans. With a focus on design, fashion, craft, health and technology, we foster a bespoke process from inception to final delivery.
Brand collaborations have become a norm in brand strategy, Without a clear message and purpose, collaborations lose their impact.
Japan has an untouchable reputation as a country with innovative ideas and technology, sophisticated design, high quality craftsmanship, and traditional production methods: all of which can elevate any brand and help establish brand identity.
We break through language barriers, mediate the cultural differences between companies and pave the way for a meaningful modern
global partnership.
WHAT TSUDOU DOES
Discovery
We can matchmake you with unique and undiscovered Japanese designers and artisans, informed by our local knowledge and connections. We are able to provide intimate access to Japanese markets from the comfort of your home.
Project Management
We support collaboration from inception to final delivery. We liaison between departments and external and internal teams, and translate marketing strategies into effective campaigns.
Media Campaign
We document the inner workings of the collaboration process to create insightful campaigns that generate interest in both the products and the brands.
ABOUT TSUDOU
I grew up in a suburb of Tokyo in a household of artisans. My great grandmother taught flower arrangement, Ikebana, in the tatami room. At the kitchen table, my grandmother worked with Kamakura bori, a local and traditional lacquerware and wood-carving method, next to my grandfather, who made complicated origami paper. boxes. Sitting at my side on the futon, my mother sewed my summer kimono
I started my career as a photographer before becoming a producer for international commercial shoots. I have experience working closely with brands as well within ad agencies. I particularly enjoy working in a diverse environment with people from different departments, and from different language and cultural backgrounds.
Though the UK has been my home for over a decade, I have found that I cherish my background and the traditions of my country more and more. Tsudou brings together my knowledge and love of Japanese craft and design and my international experience in branding and production. It is a way for me to start giving back to my country and family.
